Full car at half price

Hemant Misra
Posted: Tuesday, Jan 22, 2008 at 2345 hrs IST
Updated: Tuesday, Jan 22, 2008 at 0001 hrs IST

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India, China to propel Honda growth M&M set to roll out bikes in 2010 VW pitches for 10% market share by ’14 Skoda to realign products in India

: be around Rs 1.10 lakh to 1.30 lakh inclusive of all extras. But Rs 1 lakh was not the point; the point is that this will be a better car at half the price to it’s nearest celebrated competitor. The concept design will ensure that it retains its price advantage, the figure notwithstanding.

—The author is president & COO, Publicis India...

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