last year," Sony India said.
Korean major Samsung has launched 'Varnavisayam', a special promotion scheme for Onam in Kerala, where it is providing assured gifts on purchase of flat panel TVs, air conditioners and washing machines. The firm has launched new products just ahead of the festive season ranging from Ultra HD TV set to air conditioner with jet engine technology and new T 9000 refrigerator. "We will be further enhancing our panel TV and premium refrigerator range later this month," said Samsung India Senior Vice President, Consumer Electronics Business Atul Jain.
Whirlpool also said it is enhancing product range by launching new hi-capacity refrigerators, washing machine and microwave models. Chitkara of LG also said that company was "betting big on our flagship launches across categories which will certainly help in strengthening our market leadership". However, the companies are yet to finalise their schemes for the coming mega festivals Durga Puja and Diwali. The festive season contributes 30 to 35 per cent of the industry's sales. Most of these schemes run for two month and are generally extended for two weeks.