Travel and Lifestyle channel Fox Traveller launched an interactive campaign to bring alive the essence of their new music based travel show 'SoundTrek'.
The channel has undertaken an innovative ambient activation in Delhi and Mumbai. The unique activation works on augmented reality, wherein when a person walking by a specified area the floor starts making music. Mall hoppers in Delhi and Mumbai were in for a surprise when suddenly their steps started making music as they walked in the mall.
The activity was supported by fun flash mob activation, wherein a group of youngsters created a melody by dancing on the ‘right’ keys at the specified area in the malls.