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: with the release of government figures showing record levels of foreign investment in 2007. According to the information and broadcasting ministry, foreign investment amounted to $215 million (Rs 860 crore) from April to December. That compared with a mere $44 million (Rs 176 crore) in 2006. The previous highest year was 2000-01 with $81.5 million (Rs 320 crore). Recent investments by western entertainment conglomerates have included Disney’s enlarged stake in UTV Software Communications, Viacom’s co-investment with the TV 18 Group, Turner Entertainment’s commitment to a joint venture with Alva Bros and, most recently, NBC Universal’s stake in NDTV. Time will tell the outcome of these investments.
The author has a breadth of experience in film production, marketing and distribution. At present, he heads Marketing & Distribution for the UK & Europe at Studio 18. He can be reached at garg.tan@gmail.com...
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