Forget iPhone 5S, design your own smartphone, says Motorola

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Motorola is aiming for a do-it-yourself smartphones and get the better of the likes of Apple Inc's iPhone 5S. Motorola is aiming for a do-it-yourself smartphones and get the better of the likes of Apple Inc's iPhone 5S.
SummaryApple Inc's iPhone 5S has caught on (sales of 33 mn in quarter), but Motorola looks to trump that.

used parts, and order custom-designed handsets.

Project Ara is also a bit of a throwback to the 1980s and 1990s, when many technology-handy consumers assembled their own desktop PCs using hard drives, power supplies, CPUs and other custom-picked components.

That became less common when laptops, which are more difficult to customize, became widely used, but computer components are still made at standard sizes that can be slotted into most PCs.

Motorola said it will work on the project openly and create experimental modules. It plans to invite developers and recruit "Ara scouts" to help research and shape the project.

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