Markets: Eerie calm

Markets: Eerie calm

it is not clear when market sentiment can change; as in the past, it can be quite sudden.
At a turn and yet not

At a turn and yet not

RBI could be tempted to cut policy rate to support growth at its bi-monthly review.

Ford EcoSport: A winner, from looks, performance to price

Mar 20 2014, 13:26 IST
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Ford has always been a company that established itself as a brand offering some of the best automobiles in the world. (CarDekho) Ford has always been a company that established itself as a brand offering some of the best automobiles in the world. (CarDekho)
SummaryFor Ford EcoSport SUV, people were willing to shell out that extra buck, which did not really pinch.

Ford has always been a company that established itself as a brand offering some of the best automobiles in the world. Even the present industrial norm of the assembly line manufacturing was a brain child of this very company. And when such a company announces a vehicle’s launch, that too as a technologically advanced model, you better listen. With innovation as its core objective, Ford announced the compact SUV Ford EcoSport with an aggressive price thanks to its 1.5 litre engine and a sub four meter length. Both these features enabled it to get tax rebate and it joined the ever increasing camp of compact vehicles. Year 2013 saw a wide range of compact vehicles - compact sedans, compact SUVs and hatchbacks. With the ever increasing interest in automobiles, consumers were prepared to shell out that extra buck to get a more trendy, performance oriented vehicle.

Comparison: Ford EcoSport vs Renault Duster

Another important reason is the customer interest in owning an SUV. The SUV market has certainly picked up over the years. While it was a transport vehicle in the form of Bolero and Safari, the interest in owning a power beast which could rule any terrain became an acquired taste. This helped the sales of SUVs to rise.

Ford Ecosport

2013 was an year for two of the major forces in SUV segment, Renault Duster and Ford EcoSport. Both the companies managed to, in the words of Steve Jobs, create a dent in the universe, at least the one filled with automobiles. With a fuel tank capacity of 52 litres and an average highway mileage of 16.15 kmpl, the Ford EcoSport was a clear suitor for the winning position. The car comes with a 1.5-litre 16V Ti-VCT petrol engine which churns out a maximum power of 110.46bhp while the torque peaks 140Nm at 4400rpm.

Also check: Ford EcoSport photos

Among these Ford EcoSport did some really impressive scores, infact it stood as one of the very successful offerings from the company. However competition emerged from all corners. While the vehicle had to compete with its co launched vehicle such as Renault Duster and ilk, it faced competition from its predecessors and from cars from of other segments such as sedans, hatchbacks, SUVs, etc. Being a compact vehicle was not easy and Ford EcoSport proved to be a winner. The prime

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