Ford cuts ‘Endeavour’ price post Budget '09

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Chennai: Passing on the benefit of excise duty cut on large cars proposed in the Union Budget to its customers, car maker Ford India reduced the price of its premium SUV Endeavour by Rs 6,000 on Tuesday.

"This new pricing of the Endeavour is a direct result of the announcement made in yesterday's Union Budget", a release from the company, which has a manufacturing facility near Chennai, said.

Finance Minister Pranab Mukherjee has proposed reduction in the excise duty applicable on cars of engine capacity 2000 cc and above from Rs 20,000 to Rs 15,000 per vehicle.

"The additional duty reduction has been a welcome step taken by the government though the reduction is limited only to large cars. We are pleased to pass the benefit of the reduction on the Endeavour to the consumer in its entirety."