For the love of art

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: print and still be able to get Rs 1,400 in exchange value,” she adds. The gallery even frames, ships, insures and packs for corporate buyer, thereby providing a complete turnkey solution.

“The Fuschia Tree is neither intimidating, nor exclusive — it’s just about the pure joy of owning and loving that picture on your wall. The exchange policy is even more relevant for a corporate buyers — for a hotelier or a restaurateur, every time a space is re-furbished, they can simply exchange their Italian art to Chinese or change their classical mood to contemporary,” she says. Targeting $250,000 in sales for 2009, Barrai admits that TFT is paving its path in a completely grey market segment.