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: print and still be able to get Rs 1,400 in exchange value,” she adds. The gallery even frames, ships, insures and packs for corporate buyer, thereby providing a complete turnkey solution.
“The Fuschia Tree is neither intimidating, nor exclusive — it’s just about the pure joy of owning and loving that picture on your wall. The exchange policy is even more relevant for a corporate buyers — for a hotelier or a restaurateur, every time a space is re-furbished, they can simply exchange their Italian art to Chinese or change their classical mood to contemporary,” she says. Targeting $250,000 in sales for 2009, Barrai admits that TFT is paving its path in a completely grey market segment.
“Even for high-end art, all we have our estimates of respected names such as Saffron/Osian’s, but a market for emerging/young/international art is completely unchartered,” she says. The gallery will be hosting its debut show Mint Green on September 24 in Delhi....
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