FMCG cos repackage to meet new norms
Like other companies, Duncan Tea is revamping its line of 50-g tea packs. “With tea prices going up, the prices of 50-g packs had gone beyond the Rs 10 mark. With this ruling, we had to reduce the price of these packs to Rs 10 levels. We are revamping the line of 50-g packs,” said MC Appiah, COO of Duncan Tea.
A shift to standard packaging will mean higher retail cost of products, which may dent a company's sales performance. Will Indian consumers benefit from the government's new rules? “It’s too early talk about the impact of these new packs. As consumers are now getting lower weightage of products for the same price, I think it is not beneficial for consumers,” said Parle Products' Kulkarni.
However, RS Sodhi, managing director of Amul, said with the government's new rules, consumers can compare different products available in standard sizes. “It's a welcome move and is very beneficial to consumers. At Amul, we have complied with the new guidelines for standard packaging,” he said.
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