FMCG cos repackage to meet new norms
“We have recently cut down the sizes of our biscuit packs, keeping the same count of biscuits. We have revised prices of our premium brands like Hide & Seek biscuits,” Kulkarni added.
The norms bar the sale of FMCG products in sachets and smaller packs with irregular pack sizes. On ITC’s revamped pack sizes, ITC Foods CEO Chittaranjan Dhar said: “We have made changes in our biscuit packs wherever it was needed, in total compliance with new rules. The impact of this move has been very positive till now.”
After considering other parameters, the company has revised the prices of its brands in some case while retaining the same price point in others.
Meanwhile, Britannia Industries has implemented some changes in pack sizes of its biscuits, breads, rusks and dairy products.
“These changes have also meant some price revisions across our products which are, by and large, in line with the industry. The new legal metrology guidelines for packaged products called for some changes in our product-pack configurations,” said a Britannia spokesperson.
PepsiCo India, which offers products at various price points from Rs 2 to Rs 60 in snacks and Rs 7 to Rs 99 in beverages, is fine-tuning its pack sizes to comply with the government's new rules. “While we will comply with the new packaging norms, it will be our endeavour to minimise
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