with our economy packs,” said Amul Sodhi, managing director of GCMMF.
ITC Foods is also planning to increase the production capacity for its economy packs. “In fact, we have witnessed a considerable jump in the sale of our brands across all pack sizes. Hence, we are increasing our production facilities for all our brands,” said Chitaranjan Dar, chief executive of ITC Foods.
While home-grown FMCG majors are sharpening their focus on small packs, MNC PepsiCo India is also betting big on small packs to drive volumes in domestic markets. ‘’Smaller packs are a growing part of the snacking category, within which R5 is the most salient and recognised price point. In fact, R5 pack continues to be the highest selling pack for Kurkure. Our flavoured oats range priced at R10 is also doing well,’’ said a spokesperson from PepsiCo India.
Like PepsiCo, GlaxoSmithKline Consumer Healthcare, makers of Horlicks, has also witnessed a jump in the sale of its small pack in the last few months. ‘’Sale of our small packs for Horlicks (R5) has gone up by 6%. in Q2 FY 14,’’ said Ramakrishnan Subramanian, director (finance) GSK consumer during an analyst meet this month.
As the economy slows down, Indian FMCG companies are devising fresh strategic plans with a sharp focus on small packs to retain consumers.