Flush with cash

Comments print
Dilip Bobb:  Nov 11 2012, 01:57 IST
I happened to be present (as a non-playing bystander) at the now legendary ‘no-limit’ Diwali card party in Delhi some years ago where an industrialist's son, halfway through the evening, had lost close to R1 crore to a prominent hotelier. They were playing with counters, not ready cash, and the hotelier insisted on payment before the party ended. The industrialist was woken up at 2 am, and a deal was worked out but it revealed the kind of excess that's crept into festive occasions, the gambling frenzy that blanks out reason and bank balance, and the ways that Indians have begun to flaunt their wealth. It’s also a pointer to the perils of one-upmanship, being socially trendy and trying to keep up with the high flyers. Playing cards at a table where the stakes average between R5 lakh and R10 lakh a hand is an indulgence not many can afford, but I am constantly surprised at the number of people who take the risk and wind up losing a fortune, all based on the desperate hope that their luck is just about to change. Brand new BMWs have changed hands because it didn’t.

It’s also to do with trending. Till a few years ago, those with deep pockets in their Burberry overcoats used to fly down to London and spend Diwali week gambling at the Palm Beach casino in Mayfair, a popular hangout for Indians, local and visiting. In terms of one-upmanship and snob value, its tough to beat gambling in

... contd.

Ads by Google
   1 | 2 | 3 | Next
Previous Story  Testing times Next Story  Proximity, the crux of branding
Reader's Comments| Post a Comment

Be the first to comment.

Post your Comment

Your email address will not be published. Required fields are marked *

Name *
Email *
Message *
 
captcha
please enter the above characters in the box below