Flipkart First paid subscription service goes live today

Jun 11 2014, 14:54 IST
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Flipkart has recently acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal. Flipkart has recently acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal.
SummaryFor annual membership of Rs 500, Flipkart customers can now avail of a bunch of 'exclusive benefits'.

‘Flipkart First’, Flipkart’s paid subscription service, goes live today, becoming the the first e-commerce marketplace in India to offer this service to customers.

For an annual membership fee of Rs 500, Flipkart customers can avail of a bunch of ‘exclusive benefits’ and ‘priority service’ features like free shipping for orders, free in-a-day guarantee delivery, same-day-guarantee delivery at 50% discount (Rs 70) and priority customer service.

A lot of other benefits and offers to be added soon, the e-commerce major said in a statement.

While 75,000 lucky customers have already received a three months free subscription to Flipkart First, – other customers can now sign up for this service at its website.

The homegrown e-retailer has recently acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal. Flipkart, which started in 2007 as an online bookstore, sells over 15 million products products across 70+ categories, including fashion, electronics, white goods and furniture. Led by increasing Internet penetration and youngsters shopping online, Flipkart's annualised sales crossed USD 1 billion (over Rs 6,100 crore) a year ahead of target. It had estimated to reach the billion dollar mark for gross merchandise value by 2015.

The Bangalore-based firm, founded by Sachin Bansal and Binny Bansal, counts Naspers, Tiger Global, Accel Partners, Dragoneer, Morgan Stanley, Sofina and Vulcan Capital among its investors.

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