Flipboard, the popular magazine-like social media aggregator, has just added shopping to its pages. “Now you can discover, collect and buy products via Flipboard and create your own catalogs,” said an official blog post.
Clearly aimed at the holiday shopping frenzy, this new feature will come in the form of 10 shopping catalogues curated by Flipboard staff. There will be magazines based on themes like “Modern Man,” “Beauty Bar,” “Home Sweet Home” and “The Pantry” as well as popular brands like Banana Republic, eBay and Levi’s.
The apps has been letting its users create their own and now they will also be able to create customized shopping catalogues by just clicking the Flip It bookmarklet on their browser. “Using the bookmarklet, you can add products from virtually any retail site on the Web into your magazine. When flipped into your magazine, most products will display a price, quickly indicating to readers that it’s a shoppable item,” the blog said.
Flipboard was founded by Mike McCue and Evan Doll in 2010. The app competes with apps like Zite, Pulse and News 360 which has similar news and social aggregation features.
“By partnering with retail brands that understand the value of curation and presentation, we are able to kick off shopping with some incredible new content for our readers to browse, buy or share,” said Mike McCue, CEO Flipboard. “User studies show that people want to shop on Flipboard, and since the introduction of magazine curation, one of the most received requests is to add products to a magazine.”
It remains to be seen if this step flips over a new pages for social aggregator apps.