Technology and the campaigns

Flickring here, twittering there

Posted: Monday, Aug 25, 2008 at 0101 hrs IST
Updated: Monday, Aug 25, 2008 at 0101 hrs IST

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: all adults. Two-thirds of internet users under the age of 30 have a social-networking profile, and half of these use the sites to get information about politics or the campaigns.

Older, and historically more reliable, voters still prefer to use TV and newspapers to keep up with politics. But about 40% of all Americans get their campaign news from the internet, according to the Pew Internet & American Life Project. Around 20% go online at least once a week to do something related to the campaign, and about 10% use social networks to get information or to become more involved. Technology has undoubtedly transformed the campaigns. It is still unclear what effect it will have on election day.

—© The Economist Newspaper Limited 2008...

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