Finance takes back seat at B-schools; sales & marketing lead
Summer placement is the eight-week compulsory internship period and first-year students will join their internships during the April-May period next year. Most IIMs follow this calendar after which the final placements for the second year batch will begin in December.
Consider this: At IIM-Bangalore, around 25% of the batch received offers for sales and marketing internships. Procter & Gamble recruited seven interns, Amazon made nine offers while ITC extended eight. Delhi's Faculty of Management Studies (FMS) saw 39% of the companies offering sales and marketing roles. Similarly, marketing continued to be the stronghold of IIM Lucknow with 36% of the offers coming from various firms such as Hindustan Unilever Limited, Procter and Gamble, Reckitt Benckiser, L’Oreal, Asian Paints, Colgate Palmolive, Godrej, GlaxoSmithKline, ITC and Marico, among others.
In contrast, finance profiles were offered to 29% of the students at FMS and 18% at IIM Lucknow.
“This year’s summer placements saw 265 offers in the first two days. Sales and marketing were among preferred sectors, with media and telecom firms offering these roles for the first time in addition to other FMCG firms”, said Ashvek Ambe, member, placement committee, IIM Bangalore.
At IIM Calcutta campus, Choppies, the leading FMCG retailer in Botswana and South Africa offered four roles
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