the 12 minute advertising cap ruling and the shift from TRP to TVT ratings.
The study also found that growth of multiplexes is expected to slow down in the near future, in line with the overall delays and slow pace of retail sector and commercial real estate development, impacting box office growth in the short term.
Approximately 90-95 per cent movie screens are now digitised in the country, with a shift in focus to Tier II and III cities.
The film industry recorded a double digit growth in 2013 albeit slower than in 2012the previous year, with multiple movies scoring big on box office collections.
The total Internet user base in India reached around 214 million in 2013 with almost 130 million going online using mobile devices. Mobile Internet users dominated the total internet user base capturing an overall share of 61 per cent.
Digital media advertising in India grew faster than any other advertising category. Streaming and download services continued to see growth in the music industry, with the growth in mobiles, in particular smartphones, contributing significantly to increased consumption of music 'on-the-go'.
However, with the continued decline in physical sales, compounded by the significant fall in ringback tone revenues (following the backlash of TRAI guidelines issues in 2012), the sector saw an overall fall in size by 10 per cent in 2013.