Fiat to assemble Abarth500 in India; compete with BMW Mini Cooper, Volkswagen Beetle

Feb 09 2014, 13:34 IST
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Fiat Abarth500 Fiat Abarth500
SummaryItalian automaker Fiat, which plans to launch its super premium hatchback Abarth 500 this year in India, is looking to locally assemble the car at its manufacturing plant at Ranjangaon.

and is currently studying the markets where all it could be exported. The vehicle is slated to be launched in the country later this year in both petrol and diesel variants.

Fiat, which is on a comeback trail after the forgettable experiences of the past, including a failed sales network partnership with the Tatas, is trying to re-establish its base in the country after going solo last year.

It is intensifying efforts to expand its sales network by adding additional dealerships across the country.

"Our plan was to establish 100 point of sales across the country by March 2014. We are well ahead of the target.

"There are around 20 more in the pipeline. By December this year, we are aiming to have 150 dealerships across 80 cities," Basavanhalli said.

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