make India a global hub for compact cars and SUVs follows declining sales in its primary European market and the search for new geographies. India, which is similar to Brazil where Fiat is the market leader, offers a low-cost manufacturing destination with a huge captive market and a competitive component vendor base. It also has close proximity to various emerging export markets in Africa and South Asia.
Nissan already exports over two times more cars from India than it sells at home, while Hyundai exports 39% of its local production.
Fiat itself will launch another B-segment SUV, expected to be priced below Jeep at around R7-8 lakh. Meanwhile, the Punto and Linea range will be refreshed and the range expanded with new models.