Fiat Professional LCVs likely to come to India
Enrico Atanasio, managing director of Fiat Group Automobiles India, said: “The incumbents are very strong in the segment, but it represents a huge potential market for us. We are looking at how to bring products at the right competitive price. It may require significant investments in local production and suppliers, but if we can show volumes, the money is available.”
The list of carmakers wanting a piece of the LCV market includes General Motors, Maruti Suzuki and Renault-Nissan. Although dominated by Tata Motors and Ashok Leyland, several auto companies have been eyeing the LCV market which reported a 16% rise in volumes between April and December to 3.78 lakh units.
In LCVs, Tata Motors leads the market with 57% share (December 2012) with products like the Ace (0.5-1 tonne) and Xenon XT. This is followed by Mahindra (Maxximo, Genio, Bolero Pik-up), Ashok Leyland (Dost), Force Motors (Trump) and Piaggio (Ape). Tata Motors’ LCV sales were up 15% to 2.17 lakh units in April-December FY13.
Fiat is also studying the market for its Iveco brand of trucks and buses. Fiat already sells cars and tractors (Case New Holland) in India and is preparing to launch its SUV brand Jeep in October this year. Jeep, part of the US auto giant Chrysler in which Fiat acquired a controlling stake in 2009, will
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