Fiat India mulls different formats for its 3 brands

Aug 07 2014, 01:44 IST
Comments 0
SummaryWith its decision to bring out 12 products under three different brands by 2018, including four new products in 2014, Fiat Group Automobiles India (FGAIPL) will consider giving an independent identity to all three brands — Fiat, Abarth and Chrysler — with different formats.

With its decision to bring out 12 products under three different brands by 2018, including four new products in 2014, Fiat Group Automobiles India (FGAIPL) will consider giving an independent identity to all three brands — Fiat, Abarth and Chrysler — with different formats. The company will launch Abarth 500 in India under the CBU format initially, said Nagesh Basavamhalli, president and managing director, Fiat Chrysler India Operations.

Responding to questions after unveiling the new Punto Evo here on Wednesday, Nagesh said: "We want all the three brands to look different. Though Abarth comes under Fiat’s ambit, it will be given a different look within Fiat India dealerships to give customers an unique ambience... Abarth is a racing as well passenger cars manufacturer and was acquired by Fiat in 1971."

Ads by Google
Reader´s Comments
| Post a Comment
Please Wait while comments are loading...