FE Editorial : The EL James effect
The Financial Express: Oct 30 2012, 01:12 IST
fiery e-book technology just keeps churning out change. Lev Grossman has written that the last time a change of this magnitude hit the book was in circa 1450, when Johannes Gutenberg invented movable type, or in the first century AD when Western readers discarded the scroll in favour of the codex. So it is that the most successful book of 2012 began life in a digitally self-published form, sans the support of either the tech giants or the traditional ones. If Random is ruling the roost today, it is not least because it finally picked up EL Jamesís Shades trilogy. Together, Random and Penguin, hope to fight back Amazon by synergising printing, warehousing and like capabilities. But nobody can take a safe bet on how much these will continue to matter. What if Amazon manages to finally push through print-on-demand?
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