Family finance: 9/10 UK women in control
say on the family car.
The survey found these women believe they are a trusted section of society, with around 70 per cent claiming others often turned to them for advice and that friends and family valued their opinions.
More than half said their confidence was the highest it had ever been in their lives, with two thirds saying they no longer worried about what other women thought of them.
Around 67 per cent said it was important to be healthy in order to stay on top of their responsibilities, while almost half said they looked after themselves better than when they were in their 20s and 30s.
The survey found that UK women have a lot of spending power – accounting for more than 92 million pounds of High Street purchases.
But they are demanding customers and often feel they are not properly catered for by shops and brands, especially in the fashion and retail sectors.
Some 80 per cent said they shopped around for the best deals, two thirds said they had the confidence to demand a better service from retailers, while a third said they wouldn't put up with second best.
"Family CEOs are a powerful group of women that are extremely influential in terms of purchasing decisions and household expenditure – especially in areas that have been traditionally thought of as being made by men," Amanda Wigginton, of IPC Media, said.
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