were in their 20s and 30s.
The survey found that UK women have a lot of spending power – accounting for more than 92 million pounds of High Street purchases.
But they are demanding customers and often feel they are not properly catered for by shops and brands, especially in the fashion and retail sectors.
Some 80 per cent said they shopped around for the best deals, two thirds said they had the confidence to demand a better service from retailers, while a third said they wouldn't put up with second best.
"Family CEOs are a powerful group of women that are extremely influential in terms of purchasing decisions and household expenditure – especially in areas that have been traditionally thought of as being made by men," Amanda Wigginton, of IPC Media, said.