Facebook tests ‘want’ button to expand online shopping offering
Social networking giant Facebook is apparently expanding it online shopping offering by testing a new feature that would allow users to create a ‘wish list’ of items they are ‘lusting after’.
Facebook announced that it has joined forces with seven retailers to test the platform, which allows users to ‘want’, ‘collect’, or ‘like’ a product.
If you ‘like’ something, then the item will show up in your Timeline, News.com.au reports.
“We are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections,” a spokesperson for the firm said.
“Collections can be discovered in news feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook,” the spokesperson added.
Facebook said that its new Collections feature would gradually be offered to all its users in the US.
Some users will see the ‘want’ button as part of the test, while others will see a button inviting them to ‘collect’ an item or to ‘like’ an item, the firm said.
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