Social networking giant Facebook has unveiled a new advertising service, which allows app developers to advertise their products in its mobile news feed.
App developers can now advertise their programs to Facebook users, who will be directed to the app store for their mobile handset when they tap on the advert.
Reportedly, Facebook will charge developers for each ''click'' on the ads.
Developers will be able to target advertising at Facebook members based on the apps they have downloaded for their Facebook page.
According to the paper, Facebook is inviting developers to sign up to a beta test of the new service.
The company, however, did not say when the service is likely to open to all advertisers.