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: the public areas — which makes them livelier and reduces electrical energy consumption,” says Ajay Batra, associate vice president, Architecture, The Uppal Group. Gagan Singh, Managing Director, Sandalwood India, a 50:50 retail joint venture between Jones Lang LaSalle and Colonial First State Property Management, says that creating an iconic brand drives the ability to obtain sales from a broader catchment. “Another reason to visit “this” mall versus “that.” Iconic malls only work when iconic architecture is supported by iconic service, experience, brand etc,” he further adds. As for the future hold for the mall design and architecture experts feel that the external shape and features of malls will continue to evolve and inspire the customer. “Internally, the design will be more conducive to simple formats and ease of shopping,” says Singh. One can only hope that the futuristic designs and shapes of the Indian malls helps them make their presence felt in the international arena. ...
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