Sukalp Sharma: Dec 04 2012, 21:08 IST
liked it or not, you sat up and took notice. Sadly, that's not the case here. Great potential, if not realised, can at times lead to great disappointments. It's not that the ad is too bad or anything. In other regular departments, the ad is just fine. The brand communication is clear, it's straightforward, and not layered much. What makes it look bad is the fact that it could have been so much, and yet it's not.
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