Come on, be a little more imaginative, a little more creative. You had one of the greatest superstars Indian cinema has seen, one of the most perfect looking women from Bollywood, but the magic wasn't there. It just seems like the easiest run-of-the-mill formula available was applied. One would rate the earlier Lux campaign that featured real-life couple Abhishek Bachchan and Aishwarya Rai Bachchan better than the latest offering. It was shot well, looked great, had a catchy soundtrack and the characters had a stronger association in the minds of the consumers. But in the soundtrack department, even this new ad is quite good with the re-arranged song filling up voids that a stereotypical ad can leave otherwise. This much has to be said. Apart from that, it's just another pretty looking beauty soap ad, which if not watched for its complete duration can be mistaken for a movie trailer.
Of course, we do remember Khan's earlier association with Lux back in 2005. In that TV ad, he was immersed in a rose petal strewn bathtub, with some of the biggest leading ladies of Indian cinema – Hema Malini, Sridevi, Juhi Chawla, and Kareena Kapoor looking on. Whether you
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