Evolution of rural media

Posted: Tuesday, Feb 05, 2008 at 0124 hrs IST
Updated: Tuesday, Feb 05, 2008 at 0142 hrs IST

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: males.

* It is not free.

* Print media

* A low level of literacy and lack of availability at the right time and place are still the major problems. Massive mailing by DAVP results in waste.

Reprinted with permission from Westland Books

—Book: Advertising & Marketing in Rural India

Author: Tej K Bhatia

Price: Rs 150...

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