There are millions of people around the world who just cannot live their increasingly digital lives without apps like Evernote. For most of these app-making startups, this stickiness is what they hope will transform them into companies and brands that last a lifetime.
Evernote CEO Phil Libin first put across the concept of a hundred-year startup earlier this year when he said the idea was to create a brand for people who cared about productivity and being smart.
“We deal with people's memories and fully expect that you will be using Evernote for the rest of your lives. There is not going to be a time when a user will say I am done with this app. So we are essentially going to be here forever,” says Troy Malone, General Manager (Asia Pacific) at Evernote.
Evernote is among the essential note-taking apps for users of smart devices. But it does much more, from saving web clippings to recording voice notes across devices. It is banking on these multi-device capabilities to make it a must-have application for people in the digital era. Evernote has around 80 million users worldwide and 1.6 million users in India. “We are adding about 4,500 users everyday,” adds Malone.
“In Asia, 100 years is a very small time frame. But for us in the US, 100 years is like forever. So by calling ourselves a hundred-year startup, we are saying we want to be here for ever,” says Malone, who was in Delhi to meet fans and users of Evernote and other apps in the bouquet like Skitch and Hello. The company has also gone offline with Evernote Market, and has started selling everything from notebooks to scanners that will assist the app.
“We also want to be a startup for ever and don't want to lose the ability to ask the CEO why we are doing something. We are just 5 per cent done as far as what we want to do...”
Last valued at around $1 billion, Evernote is being touted as one of the next big tech IPOs after Twitter's successful market launch last week. Malone confirms that they too want to go public. “It is just a question of when.”