ESPN Star eyes big biz from Indo-Pak cricket series
He also said the company's bid to expand viewership base by emphasising on Hindi commentary starting with the ongoing series against England will yield rich dividends.
"For a home series for India, the viewership can be anywhere between 120-130 million. What we are now trying to do is expand that base by targeting the Hindi speaking belt with separate commentary and shows," Kailash said.
The company had conducted an research and found that 85 per cent of the core cricket viewers prefer to watch Hindi content on TV, he added.
"Going forward, the plan is to provide Hindi commentary separately for any India home series," he said.
India will play two T20 matches against Pakistan on December 25 and 27, followed by three ODI matches on December 30, January 3 and January 6.
Before this, it will play the second, third and fourth test matches against England on November 23-27, December 5-9 and December 13-17 respectively. These will be followed by two T20 matches on December 20 and 22 against the same opposition.
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