E-sale fest clicks with shoppers

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About 241 players participated in the fest this year, offering some of the best deals to buyers from December 11 to December 14 (Reuters) About 241 players participated in the fest this year, offering some of the best deals to buyers from December 11 to December 14 (Reuters)
SummaryFor retailers like Jabong, revenues increased by as much as six times on a single day during festival

driven by its Android and iOS mobile apps. “Hotels have been a huge hit this time around as we were offering a flat 35% off, closely followed by flights and holidays,” says Sharat Dhall, president, Yatra.

Meanwhile, HomeShop18 observed a trebling of sales. It also launched a limited-edition 10-gram silver coin to celebrate the unique date of 11-12-13 (December 11) during the GOSF. As per Sundeep Malhotra, founder and CEO of HomeShop18, the website sold over 3,000 of these coins.

“The number of orders increased to about eight per minute. The top-selling categories were shoes, apparel, home furnishing, electronics and accessories,” corroborates Nikhil Rungta, chief business officer, Yebhi.

Online coupon and cashback site Cashkaro saw Myntra, Flipkart, Jabong and Snapdeal getting the most transactions during the GOSF. It offered ‘Extra Cashback’ on purchases across top retailers, including Snapdeal, Myntra, Jabong, Tradus, Firstcry, Indiatimes Shopping, Yebhi, Zovi, Basics Life, Foodpanda, Zivame, Trendin, FreeCultr, Fashionara, Goibibo Domestic Flights and Homeshop18.

“We have also observed that the time spent by customers on Jabong increased by 50% and pages per visit increased by 70%,” Jain of Jabong adds.

While mobiles contributed 10% of the traction for Fashionandyou, traffic and transactions more than doubled during the first two days of GOSF for Cashkaro, of which almost 20% transactions were made via mobiles. The HS18 mobile app for Android and iOS recorded three times more traffic than any other given day. In fact, to drive up traffic from mobile devices, Airtel offered a flat 10% cashback on all online transactions on top of the other offers by participating websites to customers who made transactions using Airtel Money.

“As new internet users come aboard, we continue to see a very healthy growth in searches for online shopping, with over 40% queries coming from mobile phones,” explains Nitin Bawankule, industry director, eCommerce, Google India

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