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Mumbai, Sep 19: Eros International and Sony Pictures Entertainment on Wednesday entered into a non-exclusive agreement to co-invest in a slate of Hindi films to be released in India and around the world.
Under the terms of the non-exclusive agreement, jointly announced by Kishore Lulla, chairman and chief executive officer of Eros International, and Michael Lynton, chairman and chief executive officer of Sony Pictures, both companies will jointly develop, produce and acquire multiple films for the new Hindi film slate.
Sony Pictures is expected to distribute some of the titles in the US, and Eros will use its established infrastructure to distribute the films in other international territories. The two companies will work jointly in India.
“This deal continues Sony Pictures’ dedication to the region as we embrace and support local talent and invest in films made specifically for audiences in India and the Indian diaspora,” said Lynton.
“As a global company, we are committed to international cinema in India and around the world. We want to satisfy the demand in local markets for high quality original stories told in their languages.”
The deal marks the latest step in Sony Pictures’ interests in local language film production around the world.
In April, Sony Pictures had launched its International Motion Picture Production group, under the direction of Gareth Wigan and Deborah Schindler, in recognition of the evolution and significance of the world market for motion pictures.
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