Enter The Talk Fest

While we continue to grapple with poor infrastructure, lack of water and electricity, poor access to medical facilities, lack of public sanitation and mass education initiatives; staying “connected” and in “control” of one’s life acquires a new meaning both for urban and rural consumers in today’s mobile and digital age.

As value conscious consumers, we have leveraged the mobile and digital platforms from being mere communication devices to becoming an integral part of our journey to progress. Consequently, marketers have an opportunity to join in this journey by encouraging a two-way communication process between the consumer and their brands to bring in new consumers, build long-term relationships and increase loyalty with their franchise.

Beyond “transactions” to “relevance” is the mantra that will engage consumers in today’s digital and mobile savvy world.

Marketers increasingly need to tune in to the needs of the digital savvy consumer while at the same time leveraging mass and niche mediums of connect since these are not necessarily substitutable.

The advent of social media creates new ecosystems where the consumer can be at the heart of the new ecosystem. This provides a very unique opportunity for marketers to participate and engage to build brand equity.

To begin with, marketers would need to move from one-way messaging to participative

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