Engineering its way across

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: the leadership of VK Kaushik, managing director, and Atul Jain, president of Punj Lloyd’s oil and gas division. Both were inducted into the company as trainees about a decade ago and have quickly climbed up the corporate ladder.

“The average tenure of a senior manager in our company is upwards of 10,” informs Sharma. As with any other logistics company, there are no women, except for a few, “but there are expats working in the corporate office and at sites,” she adds.

All this is well communicated in the employee series that surprisingly also features a woman in the India clip, although, as the company spokeswoman admits there are very few women in this industry that calls for on-site postings and transfers.

In Atul Punj’s words, “The TG (target group) for our corporate campaign is potential employees who see the sector as boring or unattractive. They often feel disappointed at the lack of recognition. We want to instill into them a sense of purpose. We want to generate a sense of pride, achievement and peer group recognition for them.”