E-commerce firm Snapdeal.com today entered into a strategic partnership with Hypercity Retail, a part of the K Raheja Group, to sell Hypercity's products on its portal.
This association will leverage strengths of both the companies and will deliver greater assortment to a much wider consumer base that will result in increased market access and higher sales for both partners, the company said in a
Commenting on the partnership, Snapdeal.com Vice President-Fashion Amit Maheshwari said: "This is in line with our commitment of providing the best brands at affordable prices to consumers. Hypercity Retail is a hugely popular retailer."
A large variety of Hypercity merchandise as well as the various domestic and international brands across categories such as personal care, sports & fitness, home furnishing and kitchenware, among others, which are sold in Hypercity stores, will now be available on Snapdeal.com, the statement added.