MediaTek has been the driving force behind a majority of the affordable Android devices being churned out by Indian manufacturers, yet this Taiwanese company is seldom heard of. Finbarr Moynihan, MediaTekís GM Ė international sales & marketing, in an interview with Nandagopal Rajan, talks about the new MT6592 octacore chipset and how the company is set to change this image. Excerpts:
What has been MediaTekís role in this smartphone revolution gripping the world?
We started shipping our first smartphone chips in 2011, when we had 10 million units. The same year we shipped over 550 million chipsets for feature phones. Last year, we shipped 110 million smartphone processors and this year it will cross 200 million. The growth has been explosive to say the least. It speaks about the interest in Android and consumer demand for smart connected devices. Our customers are now entering all markets globally.
What does MediaTek bring to the table?
The MediaTek model is not just about bringing the best possible semi-conductors and technologies. But also the total turnkey solution, a sort of machine that drives cost reduction and innovation.
What is behind the price point that sets you apart?
We try to do the best job of integrating the technologies we have licensed and developed. We do try to add technologies that allows the use of cheaper components. We believe the MediaTek platform delivers a lot of volume and allows our customers to be very fast and efficient with their R&D, focusing on features that matter for their markets. We want to deliver a solid base of technology, but not be rigid on what our customers do with it. We donít want everyone developing the same phone.
The octacore is here, so is the quad core dead?
No. We introduced our first quad core platform last year. This year we introduced our second generation, which it better integrated and optimised. It will be more mainstream. Now, we see dual-core becoming the base, the mid-range being covered by quad-core and the octacore catering to the high-end and premium segment. So quad-core will survive for some time to come.
Is dual-core now the norm in entry-level devices?
When dual-core was introduced it gave a 40-50 per cent performance boost. Android works best with dual core because you have one core for the operating system and another for the apps. That is why we want