Does this song match my sofa?


Posted: Sunday, Nov 02, 2008 at 0125 hrs IST
Updated: Sunday, Nov 02, 2008 at 0125 hrs IST


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: Imagine walking into an airy Upper East Side apartment with 18th-century antiques, gilt mirrors and chintz upholstery. Now imagine Metallica playing on the sound system.

Music can alter a space as much as lighting, fabrics and artwork, but until recently, most people relied on their own judgment when it came to sound. Now, though, an increasing number are hiring personal music stylists to pick out tunes for their homes just as they might hire an interior decorator to select furnishings.

It is just in the last five years that a handful of music consultants, mostly in New York and London, have begun to specialise in creating custom domestic soundtracks. From Aspen lodges to bungalows in Belize, they are compiling playlists to match their clients’ decor.

“Hearing the wrong music in the wrong space can be very disorienting,” said Coleman Feltes, a music stylist in New York City. A DJ by profession, Feltes began his bespoke music service for individuals in 2006.

Musical process

Feltes and other music stylists typically visit clients’ homes or look at photographs of them to assess their decorating styles and to understand layouts. They may also peruse clients’ music collections to learn the genres and artists they’ve liked in the past.

“Sometimes it’s truly awful stuff,” said Angus Gibson, another stylist, like ‘love and moonlight’ soundtracks from Meg Ryan movies. His London-based company, Gibson Music, furnishes custom sound systems as well as the music to play on them for clients in Europe, Asia and the United States.

Even if the music a client likes isn’t insipid, stylists warn, it might be all wrong for a given space. “You’re not going to have Johnny Cash playing in a fantastic retreat in the West Indies,” Gibson said. “It just wouldn’t work.”

Money factor

Though they consider clients’ musical preferences, stylists said they are paid to be the final arbiters of what songs work in a space. “When clients hire me, they are buying into the Coleman brand of taste,” Feltes said. Stylists typically charge between $50 and $250 per hour of music, which they usually download onto iPods but which can also be delivered on CDs.

Different styles

Joe Wagner, 50, a commercial real estate developer and investor, hired Feltes last year to provide music for two homes with very different styles — a rough-hewn stone, wood beam and stucco lodge in Aspen, Colorado, and a white brick colonial in Palm Beach. “I wanted...

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