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buyers. As of now, at least 77% screens have been digitised.
“Multiplexes are growing their non-ticket revenues, chiefly from food and beverages and advertising which become critical for profitability to improve. While F&B’s revenue contribution is about 50% in this business, in India it is still at 18-20% levels,” said Ashish Shukla, country head, Cinepolis India.