"Digital offers flexibility like no other medium"

Posted: Tuesday, Sep 02, 2008 at 0213 hrs IST
Updated: Tuesday, Sep 02, 2008 at 0213 hrs IST

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: sophisticated. For others, we have specialised account managers to help run successful campaigns at every level—whether you’re a small or a large business. We provide resources who are experts in their field and can work closely with advertisers to build and evolve relevant search and creative campaigns. Often that aspect is taken care of at our end.

Given the language hurdle, is video becoming more popular over text ads?

Embedded media is popular with the technology sector companies, and it does help in overcoming language barriers. There are other formats also that are gaining popularity, such as click to pay games, in-gadget applications etc, and our Indian clients have responded well to these formats. Gadget ads, videos and text ads are, in fact, a combination of print, electronic and sales marketing, all on one platform. We also tell our clients that they can ideate and change their campaigns daily with little effort, unlike the rules of conventional media....

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