Digital messages, proposals expected to rise on Valentine's Day
opt for flowers, 17 percent were planning to buy jewelry and only 21 percent would give a gift card or cash.
Heart-shaped boxes of chocolates and red roses will be in abundance, but not everyone feels romantic about the day.
Slightly more than 30 percent of women think it is overrated and 34 consider it a fun holiday but not a major occasion. Only 35 percent believe it is an important day for their relationship.
In line with the digital times, 62 percent of people said they would use technology or social media to express their love on Valentine's Day.
Romantic texts and postings or messages are expected to be the most popular electronic way of saying "I love you," followed by email and eCards.
Seven percent of people planned to express their love in 140 characters or less in a heartfelt tweet.
"This idea of romance and expressing yourself is a little bit more public than it might have been in the past when it was just between two people," said Backs.
"We're proclaiming everything else in our day-to-day lives on social media and love is not different."
Another topic that people seem to be more open about discussing is finance and money. Nearly 44 percent of unmarried couples said they were talking about finances within six months of meeting each other, which was jump from 29 percent last year.
"We saw a significant boost there," said Backs. "It seems that people are a lot more open about discussing the topic."
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