Diageo-USL deal: Win-win for both?
Sandeep Singh: Nov 12 2012, 01:10 IST
of his cash cow to save the sinking Kingfisher Airlines? His United Breweries Holding Limited will hold only 14.9 per cent in USL post the deal, though Mallya will still retain the chairmanís position. Mallya knows the liquor business better than most including how to build a brand. He obviously reckons that he can still bounce back into a winning position in this business later. Meanwhile the cash helps him to resurrect his airline. Preserving the brand name is important in his business model, whether its aviation or liquor.
Sandeep is a Senior Assistant Editor based in Mumbai.
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