Dhoom 3 box office collections wave continues, brand value tops Rs 500 cr

Jan 06 2014, 13:45 IST
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Dhoom 3 is the fastest film to reach Rs 100 crore in box office collections and was even faster to enter the Rs 200 crore club. Dhoom 3 is the fastest film to reach Rs 100 crore in box office collections and was even faster to enter the Rs 200 crore club.
SummaryDhoom 3 box office collections have made it top grosser and put its brand value at Rs 500 crore.

With his last production 'Dhoom 3', Aditya Chopra has managed to surpass all possible box office collections records; be it 'Chennai Express', 'Yeh Jawaani Hai Deewani' or 'Krrish 3'.

The film was considered to be the biggest franchise, with an estimated brand value of Rs 500 crore, according to a survey conducted after the announcement of ''Dhoom 3'.

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Cinegoers thronged the cinema halls to book the best possible seats even before the film released.

Multiplexes likes PVR had begun pre-booking for the film months in advance, due to the phenomenal hype that 'Dhoom 3' had generated.

However, the enthusiasm waned a bit and fans were a little disappointed when they came to know that the IMAX ticket rates would cost Rs 900.

People took to Twitter to express their displeasure.

Exhibitor and distributor Akshaye Rathi says, “A stellar cast, stunning action, a story that is absolutely novel for a majority of Indian movie goers, great songs and the coming together of two brilliant minds, Aamir Khan and Aditya Chopra, 'Dhoom 3' had all that it takes to create a hurricane at the box- office.

While almost all records that exist have been shattered, the film is well on its way to set new standards and benchmarks, that can be broken only by an exceptional film.

Number Game

In the first weekend in India, 'Dhoom 3', has collected Rs 189 crore approx, from Hindi, Tamil and Telugu versions (Rs 19 crore from regional sectors).

Taking into account the Hindi version, it managed to garner around Rs 170 crore, which is way higher than 'Chennai Express' which had made Rs 139 crore.

Add to this the movie made about Rs 38 crore in the second weekend in Hindi, taking the domestic total to Rs 227 crore beating 'Chennai Express' (Rs 226.70 cr) to become the second highest grosser just after 'Krissh 3' (Rs 244 crore).

'Dhoom 3' has released in maximum number of screens for any Hindi film till date, be it in India or abroad.

“'Dhoom 3' is doing extremely well, and the kind of business it has done so far is unheard of. It is the fastest film to reach Rs 100 crore and was even faster to enter the Rs 200 crore club. Mind you, Aamir gave the industry’s first Rs 100 crore film in 'Ghajini', first Rs 200 crore in '3 Idiots' and 'Dhoom

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