Despite deceleration in some segments, long-term consumption story intact
Innovation seems to be the name of the game in the Indian FMCG sector. Has Marico’s recent investments in R&D brought in the desired results?
It is important to constantly innovate to achieve sustainable profitable growth and continue to maintain and grow strong consumer franchise.
Innovation has been in Marico’s culture ever since its inception. Marico also looks at an open format of innovation where work not only happens in-house but also happens by collaborating with partners who can give an outside in perspective. This enables swiftness and speed in innovation.
The recent innovations have been in the areas of breakfast foods (savory oats-Saffola Masala Oats) and lotions (Parachute Advansed Body Lotion) and the response has been encouraging. Saffola Masala Oats has a 14% market share and is already the number two player. Parachute Advansed Body Lotion has achieved the No 3 stop with 7% market share.
Is there a slowdown in consumption in the FMCG sector?
There is a slight deceleration in
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