The much-talked about Akshay Kumar movie Boss finally released last week, and since it was a Wednesday release, the film enjoyed a five-day super weekend but the box office collections remained tepid.
Another release last week was the critically-acclaimed Shahid. Surprisingly, despite the high entertainment factor in Boss, and the quality cinema that Shahid was, both these films haven’t really met box-office expectations, even though Boss opened well. We bring a detailed analysis.
Did Boss dominate?
According to early estimates and official sources, Boss did a business of Rs 45.5 crore in its first five days. In fact, with the opening day collection of Rs 14.5 crore, the film has become Akshay Kumar’s biggest opening ever as per official reports. But from day two, the collections dropped. This film promised full-on entertainment, had good music, and Akshay Kumar doing what he does best; backed by a heavy promotional strategy. Which is why, despite the high box-office figures, the film hasn’t really met expectations. According to trade analyst Taran Adarsh, “Logically speaking, all these factors should have contributed towards a thunderous start at the ticket window. What’s surprising and has baffled many, is that the word-of-mouth is positive, but it hasn’t translated into box-office numbers.”
Trade expert Amod Mehra says, “The opening in the single screen was strong, but at the multiplexes, it was dull. On Saturday it was 40 per cent lesser than the opening day. Thus, Boss hasn’t done as well as it should have and the mid-week release didn’t help. In fact, it went against it, because on Thursday, the collections fell down, and it also lost out on the collections on Friday and Saturday. Besides, the cricket matches between India and Australia were also very exciting, so that may have affected the film. The collections at multiplexes did not improve. So, the film will lose money which is disappointing as far as Boss is concerned.” But, since this Friday doesn’t have any big releases, Boss may have a long run at the box-office, and the collections may eventually improve.
Only critical acclaim for Shahid
Shahid has been touted as one