'Demand for organic kidswear increasing in the country'
The demand for organic clothing made from non-allergic, eco-friendly and durable organic cotton for children, is on the rise in the country with people becoming more aware on health and environmental issues, an industry expert has said.
"People now have the exposure... They now understand that cotton clothes alone do not suffice for environment friendly and safe clothing," said Deepak Agarwal, CEO of Gron Stockholm, a key organic kidswear brand sold in the country.
"The popularity of organic kidswear is growing as mothers are more aware and are worried about the impact of chemical dyes on the baby's skin. Used over a period of time the chemicals used in conventional cotton clothing stick to the skin of a baby," Agarwal told PTI.
He said organic cotton is grown in the country without using chemical manure and is dyed using safe chemicals as per the Reach Law of the European Commission with the designs provided by the company's European collaborators.
Agarwal said in Europe organic cotton clothes enjoy one- third of the market of kidswear, while in India it is very negligible.
The popularity of organic kidswear is high in Europe, the USA, UK and Japan and is gaining ground in the country as it is relatively unaffected by the recession which has hit the developed markets.
The relocation of expatriates and growing band of foreigners in the country has also led to the growth in the organic kidswear market, he said.
Organic cotton causes less soil and water contamination and preserves and promotes bio-diversity and soil fertility.
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