Deflated auto cos turn to local talent to woo Indian market

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Roudra Bhattacharya: New Delhi, Feb 21 2013, 02:54 IST
next layer of managers is taking over leadership in the auto industry. “There has been a significant change in terms of people in the auto industry and it has all happened at the same time. Expats came when companies were in the investment phases and after putting the processes and strategy in place, they are giving it over to the Indians to run the business. Now the Indian management can plan the next product cycle,” he adds.

Adds Abdul Majeed, auto practice leader at PwC India: “Indians, who know the local market well, are now expected to run the show after the expats put the company DNA in place. This is a cycle and not unique to India. Eventually, after setting up base, every company wants to pass the baton to the local management to get a local flavour.”

Even Hyundai, the second-largest carmaker in the country, is reportedly increasing its reliance on Indian mid-level managers to guide its business. It has already replaced two Korean zonal sales heads with Indians and plans to completely put Indians as department and group heads by 2014. Tata Motors, whose domestic passenger car business has been in the doldrums for a while, has undertaken an extensive management reshuffle. Karl Slym, instrumental in steering GM in India when the parent faced bankruptcy in the US, has joined as Tata Motors’ MD, while Ranjit Yadav from Samsung India has taken over as the head of the passenger car business. With plans to revitalise its portfolio with new

... contd.

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