Deflated auto cos turn to local talent to woo Indian market
Adds Abdul Majeed, auto practice leader at PwC India: “Indians, who know the local market well, are now expected to run the show after the expats put the company DNA in place. This is a cycle and not unique to India. Eventually, after setting up base, every company wants to pass the baton to the local management to get a local flavour.”
Even Hyundai, the second-largest carmaker in the country, is reportedly increasing its reliance on Indian mid-level managers to guide its business. It has already replaced two Korean zonal sales heads with Indians and plans to completely put Indians as department and group heads by 2014. Tata Motors, whose domestic passenger car business has been in the doldrums for a while, has undertaken an extensive management reshuffle. Karl Slym, instrumental in steering GM in India when the parent faced bankruptcy in the US, has joined as Tata Motors’ MD, while Ranjit Yadav from Samsung India has taken over as the head of the passenger car business. With plans to revitalise its portfolio with new
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