Deflated auto cos turn to local talent to woo Indian market
At Ford, which is planning its second plant in Gujarat, company veteran Joginder Singh took over as president & MD of Indian operations in December. Vinay Piparsania, who was part of Ford India’s founding team 15 years ago, has now been appointed as the new head of marketing, sales & service. Both Indians replace Australians at the helm.
Volkswagen hired Hyundai’s head of sales & marketing, Arvind Saxena, as its India MD in August 2012. With 30 years of experience in the industry, Saxena has previously worked with Maruti Suzuki. At group company Skoda, Sudhir Rao took charge as India MD a few months before in March 2012. Rao, who is undertaking major changes in the company, especially in the dealership network, comes with extensive industry experience at GM, Renault and Hindustan Motors. Previously, Thomas Kuehl, board member for marketing & sales, was the face of Skoda Auto India.
VG Ramakrishnan, managing director at Frost & Sullivan, south Asia, says the
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