Deals that pay: Small players piggyback on e-tailer giants

Jul 06 2014, 00:06 IST
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Donít have to spend on attracting the kind of traffic popular sites enjoy Donít have to spend on attracting the kind of traffic popular sites enjoy
SummarySmall e-tailers reap benefits of better infrastructure and logistics of bigger sellers

end-to-end operations of the eBay store is managed by an in-house team at Croma and leveraged by eBay PowerShip for the logistics service to customers.Ē

For 10-year-old ethnic apparel brand Utsavfashion, the idea was to gain more visibility. The private label e-tailer, which derives over 90% of its revenues from overseas sales, has tied up with Flipkart, Snapdeal and Yebhi, besides eBay and Amazon. ďIf we sell exclusively on our website, we have to spend money to drive traffic to our portal. Here, the idea is to feature my products on websites where traffic is already coming,Ē said Shivank Sidhu, head-marketing, Utsavfashion.com.

Junglee.com, an Amazon-backed search and comparison shopping website, has seen a significant spurt in listings on its platform. Launched in February 2012, the portal today has 30 million listings from over 2,000 online shopping sites and 100,000 nearby stores. ďFor some sellers, Junglee contributes to about half of their total orders,Ē said Mahendra Nerurkar, general manager, Junglee.com.

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