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: expanding the campaign.
Inflation is eating into the budgets of retailers increasing their cost of production. Inflation is also causing consumers to spend less. How are retailers such as HyperCity coping with this situation?
There are two or three points here. One, that we provide an assortment of products at great value so we are not perturbed about footfalls. People walk into our store anytime inflation notwithstanding. Two, our TG is upscale. They are not very worried about inflation. It doesn’t impact them severely. So they spend. This is reflected in the growth of luxury products at our store. It has grown because we can see people picking it up. They want to spend. Three, non-food categories are dominant in our store. We are less reliant therefore on food and can share some of the inflationary burden rather than pass it on to consumers. All this ensures that we continue to do well even in inflationary times....
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